Don't Stream Blind! Why Video Analytics & Collectors are a Must Have

Streaming services are growing more thus needs to maintain an edge over the competition. The content becomes meaningless when infrastructure can't sustain traffic spikes, multiple device types, or bandwidth inconsistencies.

In order to have accurate video analytics, it is crucial to monitor the workflow. Error monitoring must be prioritized to catch the issues more quickly before the audience does.

What Video Analytics Services Offer?

Video Analytics Services are progressing offering various applications in terms of security, monitoring, and motion sensing. This software provides practical and robust solutions to real-world problems. The surveillance challenges can be addressed with accuracy and consistency from the data retrieved.

Video Analytics apply new ways over conventional security systems to offer advantages. The systems offer a better return on investment as they are applied across organizations.

As surveyed by Allied Market Research, the global video analytics market is expected to reach $13.38 billion by 2023, growing at a CAGR of 25.7% from 2017 to 2023.

However, Google Analytics is a critical part of business success that measures metrics around marketing, user behavior, ad spend, and search & monetization optimization.

Through video analytics, you can provide in-depth information like player states, errors, events, logs, and more through actionable insights available on the dashboard. Features like video start-up time, error percentages, bitrate heatmaps assist the consumer in managing retention rates & improve the quality of services.

Advantages of Video Analytics in Organizations

Facial Recognition

The intelligent video analytics solutions enable the identification of people in real-time with the help of unique characteristics of those people. The technology is used in many public and private enterprise's databases such as criminals trying to escape, cheaters in a casino, shoplifters at malls, & many more.

Heat Mapping

The technology measures the motion of an image and edits it by recoloring to determine motion in a particular location. This results in an effective business decision based on the data retrieved. Scenarios, such as the flow of people entering a mall, shop owners can quickly look into the video footage to gain the volume time of the day and calculate their product sales & personnel allocation.

Occupancy Estimation

Here the companies can determine how many people are present in a particular location. This helps in better management of the available space, planning the staff, and manage the lighting or temperature conditions.

Setting up The Collector

Softwares such as Bitmovin follows a collector-based approach. This approach is designed for dedicated collectors that collect predefined metrics. Other conventional approaches may take implementation and tag each player event in an integration project that can take up to 3 months to establish.

The approach leverages the customer to have their Video Analytics up and running. In addition to it, adroit collectors ensure data consistency across any video player.

The component of the pre-built collector can automatically learn what a player is doing and will collect all relative metrics and send them to our back-end. The metrics are pulled via API and viewed through the dashboard or pulled into other systems. Unlike the players of the system, collectors are developed uniquely for each player's implementations, which simplifies the process altogether.

Before you implement video analytics collectors  - you need to analyze what information you need to gather and what purpose can this information serve to improve workflow. The high level of analytics is best defined with :

• Device player reporting comprises emitting events, state, raise errors, bitrate expenditure, quality of the stream.
• Analytics Collector is capable of collecting events, polls state, logs errors. Also, it is capable of collecting additional metadata.
• Analytics Data Storage comprises different flavors, pre-fixed query, data retention policy, compliance, and API in/out.
• Visualization and Management Dashboard offers a complete picture through premade dashboards & visualizations, account control, and management.
• External Data Stores exports and stream files through APIs.

What a Data Analytics Collector Can Give You?

Any organization can leverage the analytics services and find success with any variations of applications.

Improved Quality of Service

With a simple analytics collector and API implementation, brands like Telekom Slovenije can reduce the support ticket by 30%. With the implementation of Analytics API, they were able to visualize all relevant information around safety performance. Also, it leverages the customer agent to look into the type of errors on a particular device to distinguish and resolve them.

Reduced Risk of Critical Errors

The real-time reporting system allows the companies to look into metrics every 5-10 seconds on their dashboard. The DRM servers earlier were never pre-warned to manage the scale of the viewers, which delayed startup, timeouts, and faced general errors. With a proper analytical collector, DRM servers were ordered and deployed to cope within minutes.

Optimized Performance and Reduced Expenditure

Despite the growth of video analytics, many face challenges due to the lesser-known services. An African broadcaster implemented video analytics to comply with the new government directives that reduced the bandwidth of the network infrastructure without compromising on the high volume live streams.

To Conclude -

Video Analytics Solutions not just facilitates you to count the number of people in a particular location or people passing by, it also detects intruders by measuring their motion in an image. Security personnel can benefit from this technology, so as other governmental bodies to stream parameters and allow their consumers to get the content of their work without interruptions.