API or the Application Programming Interface is nothing else but a messenger that processes requests and also provides the surety about the well-functioning of the systems of the organization. API helps to create an interaction between the devices and their data and applications. With delivering précised data to the receiver, it also provides a good connectivity between the programs and their devices. In another way we can say that the API is an online programming interface that keeps all the records in an organization. It is also a communication portal between the applications and the backend systems of the firm.We need API to:
Payment gateway is a service that processes credit card payments for online. Payment gateways simplify these transactions by shifting key information between payment portals such as web-enabled mobile devices/websites and the front end processor.
Business intelligence (BI) tools are kinds of application software which gather and route large amounts of unstructured data from internal and external systems. BI toolsoffer a way of gathering data to find information largely through queries.
Social media integration is a marketing strategy that enables the leverage of social channels as an extension of existing branding and marketing efforts.