What You Need To Know: Mobile First Approach versus Response Web Design

The world's population is estimated at around 7.7 billion out of which 4.78 billion people use smartphones. That makes out to 61.20% of the world that has access to the internet and depends on it for their day to day work....

img August 03, 2022 | img 10 Min | img Mobile App Development

What is a Mobile-First Approach?

In Mobile App Development terms, the mobile-first approach is a mobile app design created or designed for small screen resolutions (mobile phones) with the possibility to be adapted to larger screens. The design focuses on creating the best experience a user can get.

Just as life principles start from simple to complex, this approach moves from small screens to bigger screens which makes accessibility for users easier, simpler, and more user-friendly.

This mobile app development first surfaced in 2010 when the then CEO Google (Eric Schmidt) announced that Google would be aiming more towards mobile users in their forthcoming designs. The reason behind this is the fact that only that which is of importance would be included as the design gives room for the most valuable elements.

Mobile phones as we know are products of technology and innovation and are extremely portable electronic devices capable of transmitting phone calls, receiving texts, sending texts, short-range communications (Bluetooth), wireless communications (Wi-Fi, hotspot), media (audio and video), and many more features.

The Importance of Mobile-First Approach

Since the use of mobile phones increases by the day, theres a higher demand for more user-friendly designs that provide easy accessibility. Most people use their phones to get the information they send and also to carry out tasks more efficiently.

User experience (UX), is of high importance when it comes to mobile application development. Since 2016, the use of desktops has dropped sharply and therefore the mobile-first approach doesnt only save the product but also saves the time required to complete the design and production of the design.

Furthermore, it also helps the user to focus mainly on the product he or she is searching for which in return makes it a matter of importance for the mobile app designer to establish neat and concise designs. These app design areas include:

1. Quality Content First

UX (user experience) is very important and for this reason quality original content is of key importance. The user should get nothing less than what he or she is looking for not find anything that would distract him or her. As a result of the limited design capacity of the mobile screen, the content and deciding what to include and exclude might come as a constraint but thats where visual hierarchy comes in and simplifies it all. Provided your site can function effectively on a mobile it is a guarantee that it can work better on a larger screen.

2. Enhanced Navigation or User Friendliness

A user finds it more interesting to search for content and easily locate it without having to go through numerous searches. To make search and accessibility easy the hamburger menu allows easy accessibility to secondary elements.

3. Hamburger Menu

Just like any other street or building that has gotten its recognition from a famous person or place, the hamburger icon too got its name from its resemblance to the popular junk food burger .

The icon is usually placed at the top right or left of the page /user interface. Its primary function is to make navigation to secondary elements easy without getting collapsed.

4. Simplicity

It is important to remember that mobile-first design is an approach made to add value to the user's experience. Users dont want burden elements such as ads or content they dont want to see should all be avoided while creating the design.

What is Responsive Web Design?

Technology doesnt need to complicated, as it was invented to ease life. With this concept in mind, every user seeks to find convenience while operating on different screen sizes while maintaining image resolution, as well as the website navigation capabilities.

Response web design is web development that suggests web pages viewed on different screen sizes with adaptable orientation based on the device used. That means it still maintains the original quality and easily shuffles web pages as the viewport changes.

Advantages of Responsive Web Design

1. Increased Audience

The effectiveness of a competent app design-company reflects more when there is enhanced traffic on a website. One of the ways this is possible is when the user can access the same website anytime and on any device without the content collapsing or the information losing its quality.

2. Optimize Search Engine Optimization (SEO)

The best and most secure way to attract traffic to a site is through search engine optimization (SEO). It is also useful for business purposes. SEO optimizes several websites aspects including basic and unique websites features as well as content searched for can be found easily.

3. Standard Brand and Design

By using the responsive website design a Mobile App Design Company ensures that the design and brand remain unique and no other person can use it or copy it irrespective of the devices through which the webpage is being accessed.

4. Reduces Bounce Rate

With responsive web design, the chances of bounce rates are very few, inability to properly refer to a particular website on a device, the user can easily view the same website on a larger screen such as a desktop without losing any data and with ease and in time.

Mobile-First Approach versus Response Web Design:-

  • Both these concepts have inherently divergent but mutually beneficial advantages. They are two that have different meanings.
  • Responsive web design operates by first developing on large screens (desktops) and then comes to smaller screens.
  • Although responsive web design seems simpler and more accessible the fact remains that almost 61% of the global population makes use of small size screens (mobiles) today regularly.
  • The Mobile-first approach design is adapted for small screens and then advanced to larger layouts which can be viewed without compromising the resolution of the content. It focuses more on user experience and targets website traffic, increased audience, speed, improved media content, etc.


In Mobile App Development, responsive web design is frequently used by B2B companies that need knowledgeable and authoritative content and regularly make use of SEO and HTML.

The Mobile-first approach on the other hand guarantees user experience, easy accessibility, and increased use of the internet. It combines several complexities into simplicity using a portable device capable of retaining content resolution.

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