Software vendors are constantly under pressure to meet market demands
within available budgets and in a short span of time. VertexPlus
productizing expertise has been proven by our engagement with various
ISV’s working on different types of product, domains and technologies
at different product life cycle stages. Our independent centers
of excellence and specialist groups contribute towards customer
innovations.
Center of excellence
To be at the cutting edge of technology and innovation in the software
industry requires constant updating of skills and rigorous R&D activities.
Recognizing this, VertexPlus’s center of excellence (CEO) are focused
on staying abreast of the latest innovations and developments in
their specialized areas of interest and how and where they can be
tapped. Our CEOs are also a store house of knowledge and best practices
gained from working on multiple software products in various technologies,
domains and lifecycle stages.
Technology
VertexPlus technology expertise encompass a wide range of languages,
platforms, tools and business solutions like:
MS Technologies, Java Technologies, PHP, ASP, SQL
Graphics, Multimedia and Flash development using strong
graphical tools
Web Technologies (AJAX, JAVA Script, HTML, DHTML, XHTML,
XML , CSS, RSS)
Streaming Technologies
Web 2.0 compatible services
Cross browser compatible solution (IE 6.0/7.0, Mozilla firefox,
Netscape Navigator, Safari and Opera Macintosh)
Multi Lingual Solutions
Product Stage
One of the biggest challenges for software vendor is to manage the
transformation throughout their product life cycle-from early stage
to growth, mature and decline stages of the product. This transformation
is like crossing the chasm, as it demand varying combination of
skills, processes and disciplines throughout a product’s life cycle.
Early stage
Begins with a robust new product idea
The market is small and growing
There are few or no competitors
Finally, there are few beta customers
Growth Stage
Starts from a couple or more proven customers to a rapidly
growing customer base.
Increasing competition in the market
Focus on building customer relationships and increasing
the number of customers
Approach towards profitability
Mature stage
Tremendous increase in volume of sales
The product is well established in the market
Focus is on increasing market share and exploring newer markets
Feature introductions to the product to differentiate from competing products
Decline stage
The market is saturated with myriad products.
Re-focus on service and maintenance revenues rather than new license revenues for old product lines.
The product become technologically obsolete.
Need for ISVs to focus on product innovation/diversification of product lines/finding new uses and markets for the product.